Most events are designed to impress.
We design them to move people.
At Occasionally Fabulous Events, we believe experiences shape perception, influence culture, and create business momentum. That means every event begins long before design boards, venues, or vendors are discussed.
It begins with clarity.
Our Approach
1. Define the Business Objective
Before we create anything, we identify what this experience must accomplish. Is it alignment. Is it brand repositioning. Is it revenue growth. Is it culture transformation. Strategy always comes first.
2. Identify the Emotional Outcome
People do not remember agendas. They remember how they felt. We determine the core emotion that will drive connection, belonging, trust, or action and design toward that outcome intentionally.
3. Engineer the Experience
From environment and messaging to pacing and sensory moments, every element is built to support the purpose and reinforce the emotional objective.
4. Execute With Precision
Complex events require disciplined leadership. We manage venue strategy, budgeting, vendor teams, creative direction, and onsite execution with clarity and control.
5. Measure the Impact
A successful event is not just beautiful. It produces results. We align the experience with business goals so its impact can be seen, felt, and measured.
Led by Award Winning Experiential Strategist
With an MBA in Marketing and Branding and recognition as a Top 50 Event Professional, Jenny Howard-Maxwell approaches experience as strategy in action.
She has led corporate conferences, executive retreats, national brand activations, and large scale experiential campaigns designed to influence perception, strengthen culture, and drive measurable business outcomes. Her work supports organizations at pivotal moments including growth initiatives, brand repositioning, leadership alignment, and market expansion.
Jenny integrates marketing theory with real world execution, ensuring every experience is intentionally built to trigger the right emotional response and reinforce strategic goals. The result is not just a well produced event, but a catalyst for momentum.
National Presence. Creative Perspective.
Occasionally Fabulous Events operates from Denver with an expanding presence in New York.
Our New York office is led by David, who has been immersed in experiential production from an early age and now brings a refined fashion forward perspective shaped by his studies at the Fashion Institute of Technology in Manhattan.
His work bridges event strategy with contemporary design, culture, and aesthetic innovation, allowing our clients to access both disciplined execution and elevated creative direction.
Together, our leadership blends strategic business thinking with a sharp, modern creative lens.