Recent Collaborations with MiHi Entertainment

Role on the Sports Leadership Board for BizBash:
As a member of BizBash’s Sports Leadership Board, Jenny Howard-Maxwell provides expert insight into the intersection of sports and experiential marketing. Her role involves:

• Advising on Trends: Sharing her expertise to guide strategies for leveraging sports events as platforms for engagement and brand storytelling.
• Thought Leadership: Participating in panels, case studies, and discussions about innovation in sports-centric marketing campaigns.
• Networking and Advocacy: Acting as a connector within the industry, fostering collaboration between event professionals, sponsors, and sports organizations.

Jenny’s extensive background in experiential marketing and event planning, combined with her understanding of audience engagement, makes her a valuable contributor to the board’s initiatives.

Role as Chief Marketing Officer of MiHi Entertainment:
As CMO of MiHi Entertainment, Jenny spearheads the company's marketing strategy, focusing on innovation, customization, and client success. Her responsibilities include:

• Strategic Leadership: Overseeing branding, marketing campaigns, and client acquisition strategies that align with MiHi’s mission of creating tailored experiential events.
• Creative Direction: Leading the conceptualization and execution of campaigns, including standout projects like the Feel Famous series.
• Team Development: Mentoring a talented marketing team to deliver exceptional results and ensure alignment with industry trends.
• Client Success: Working closely with clients to understand their vision and translating it into impactful, memorable experiences.

Jenny’s dual roles highlight her ability to shape industry conversations while driving innovation and success at MiHi Entertainment. Her leadership continues to elevate the event marketing landscape.

 Planning Diva Software is an all-in-one event management tool designed to simplify the planning process for event professionals. With its user-friendly interface, it helps streamline project management, client collaboration, vendor coordination, budgeting, and event design. Key features include customizable client portals, real-time task tracking, budget management, floor plan design tools, and integrated invoicing. Planning Diva also offers a mobile app, enabling event planners to stay organized in the field. This comprehensive software enhances efficiency and ensures seamless event execution. 

Coming soon.